The Role Of Marketing the Library in a Digital World

Marketing is a term that does not often come to mind when thinking of library operations, but in a rapidly expanding digital environment, marketing has become an increasingly important tool to promote libraries and their services to users.

Nowadays, users are visiting physical library less especially with COVID 19. So librarians must start by asking why marketing is important for their library?

1-This video gives some basics of Marketing and especially the role of Social Media in Library with Kayla Martin-Gant, MLC's Continuing Education Coordinator.

2-In this paper, the author examines the importance of digital marketing in libraries across the United States. As patrons become more technologically , libraries are tasked with expanding their presence to digital landscapes. One way to do so is to implement simple and effective digital campaigns. This step can ensure libraries remain relevant and indispensable to the patrons they serve. This paper explores different contemporary views on digital marketing in libraries.

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Digital Marketing Analytics

Source:A-Triad Register to this course who gives the ability to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools. And Knowledge of how to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach. Registration Watch this Trailer who is talking about Digital Marketing Analytics

Promote Your Library Online

Source: Sunny We all know that's the primary purpose of every library is to provide resources and information services in a variety of ways to meet the needs of individuals and groups for education, information and personal development. That's why it's so important to promote library services in different ways especially by online platforms to be accessible for everyone. The French National Library (BNF) offer digital libraries websites about their libraries and the services they provide: 1- The Digital Library –Gallica Gallica is the digital library of the French National Library and its partners. The Gallica library, which has open access since 1997, has more than four million documents distributed among e-books, newspapers, magazines, photos, recordings, audio recordings, maps, manuscripts and videos. 2- The Children's Digital Library-BNF The Digital Library for Children by the French National Library it’s for children and young pe...

Welcome to my blog!

Source: Mentimeter I am Adeline Bechara, I have a bachelor degree in Information Management and I am currently pursuing my master's degree in Information Management. I started this blog to highlight the importance of integrating marketing especially digital marketing in libraries and to showcase how libraries are experimenting with innovative methods to promote their services. This blog is intended for people majoring Information Management and for teachers and anyone interested in this field. Please do not hesitate to share your comments and give me your opinions as well as your proposals for a shared experience.

Library And Digital Marketing

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