Library And Digital Marketing

  Source: Wiley Researcher In a world where many things including the library has gone digital, how should libraries promote an information service that cannot be physically seen, held or even entered? Visit and Register to this webinar to learn how to promote library in the digital era. It is especially beneficial to those keen to develop a marketing plan and learn key strategies to connect and build up long-term relationships with their library users This webinar will provide practical advice and experience from the perspective of an academic health sciences library that exists in the digital realm.  The library’s marketing strategy is simple; to go out within our community and elevate each library user’s success.  Elizabeth R. Lorbeer, Chair & Associate Professor, Department of the Medical Library and Library Director, Western Michigan University Homer Stryker M.D. School of Medicine will share how you can capitalize on this approach to effectively promote your dig...

Source : Elsevierpure By Google’s definition a library is “a building or room containing collections of books, periodicals, and sometimes films and recorded music for use or borrowing by the public or the members of an institution.”  This impression of a library is lasting, considering that we now live in a world where many things have gone digital.  How should libraries promote an information service that cannot be physically seen, held, or even entered in the digital age that we live in today?   1.     Your marketing plan should reflect the library’s mission Source: Mentimeter   The library should support the mission of the institution, and your marketing plan needs to reflect that. Before you craft a plan, make sure that your marketing goals echo the missions and vision of your library. Your plan should also acknowledge diversity and take into consideration the various needs and learning stages of your users. When crafting your mark...