Library And Digital Marketing

  Source: Wiley Researcher In a world where many things including the library has gone digital, how should libraries promote an information service that cannot be physically seen, held or even entered? Visit and Register to this webinar to learn how to promote library in the digital era. It is especially beneficial to those keen to develop a marketing plan and learn key strategies to connect and build up long-term relationships with their library users This webinar will provide practical advice and experience from the perspective of an academic health sciences library that exists in the digital realm.  The library’s marketing strategy is simple; to go out within our community and elevate each library user’s success.  Elizabeth R. Lorbeer, Chair & Associate Professor, Department of the Medical Library and Library Director, Western Michigan University Homer Stryker M.D. School of Medicine will share how you can capitalize on this approach to effectively promote your dig...

Source: Robotic Marketer  The social media phenomenon represents a major shift in communication as it flattens the world and brings people together to be friends, interact or transact. Social media provide a way to connect and share content and experiences. Consequently, social media tools and techniques are permanently changing the way information is created and passed across societies and around the world (Smith, 2009). Social media marketing offers a unique opportunity for libraries to increase their visibility and usage by taking services and products to the platforms where their actual and potential users already “hang out.” Source: Text visibility  This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries. Read this paper to know more about the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and ot...

Marketing is a term that does not often come to mind when thinking of library operations, but in a rapidly expanding digital environment, marketing has become an increasingly important tool to promote libraries and their services to users. Nowadays, users are visiting physical library less especially with COVID 19. So librarians must start by asking why marketing is important for their library? 1- This video gives some basics of Marketing and especially the role of Social Media in Library with Kayla Martin-Gant, MLC's Continuing Education Coordinator. 2-In this paper, the author examines the importance of digital marketing in libraries across the United States. As patrons become more technologically , libraries are tasked with expanding their presence to digital landscapes. One way to do so is to implement simple and effective digital campaigns. This step can ensure libraries remain relevant and indispensable to the patrons they serve. This paper explores different contemporary vie...

Source: Mentimeter I am Adeline Bechara, I have a bachelor degree in Information Management and I am currently pursuing my master's degree in Information Management. I started this blog to highlight the importance of integrating marketing especially digital marketing in libraries and to showcase how libraries are experimenting with innovative methods to promote their services. This blog is intended for people majoring Information Management and for teachers and anyone interested in this field. Please do not hesitate to share your comments and give me your opinions as well as your proposals for a shared experience.