Social Media In Libraries

Source: Robotic Marketer

The social media phenomenon represents a major shift in communication as it flattens the world and brings people together to be friends, interact or transact. Social media provide a way to connect and share content and experiences.

Consequently, social media tools and techniques are permanently changing the way information is created and passed across societies and around the world (Smith, 2009).

Social media marketing offers a unique opportunity for libraries to increase their visibility and usage by taking services and products to the platforms where their actual and potential users already “hang out.”

Source: Text visibility

This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries.

Read this paper to know more about the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and other platforms connectivity and communication related to user satisfaction in library environment.

READ THIS PAPER TO KNOW MORE ABOUT SOCIAL MEDIA IN LIBRARIES

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Source: Sunny We all know that's the primary purpose of every library is to provide resources and information services in a variety of ways to meet the needs of individuals and groups for education, information and personal development. That's why it's so important to promote library services in different ways especially by online platforms to be accessible for everyone. The French National Library (BNF) offer digital libraries websites about their libraries and the services they provide: 1- The Digital Library –Gallica Gallica is the digital library of the French National Library and its partners. The Gallica library, which has open access since 1997, has more than four million documents distributed among e-books, newspapers, magazines, photos, recordings, audio recordings, maps, manuscripts and videos. 2- The Children's Digital Library-BNF The Digital Library for Children by the French National Library it’s for children and young pe...

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Source: Mentimeter I am Adeline Bechara, I have a bachelor degree in Information Management and I am currently pursuing my master's degree in Information Management. I started this blog to highlight the importance of integrating marketing especially digital marketing in libraries and to showcase how libraries are experimenting with innovative methods to promote their services. This blog is intended for people majoring Information Management and for teachers and anyone interested in this field. Please do not hesitate to share your comments and give me your opinions as well as your proposals for a shared experience.

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