Social Media In Libraries

Source: Robotic Marketer

The social media phenomenon represents a major shift in communication as it flattens the world and brings people together to be friends, interact or transact. Social media provide a way to connect and share content and experiences.

Consequently, social media tools and techniques are permanently changing the way information is created and passed across societies and around the world (Smith, 2009).

Social media marketing offers a unique opportunity for libraries to increase their visibility and usage by taking services and products to the platforms where their actual and potential users already “hang out.”

Source: Text visibility

This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries.

Read this paper to know more about the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and other platforms connectivity and communication related to user satisfaction in library environment.

READ THIS PAPER TO KNOW MORE ABOUT SOCIAL MEDIA IN LIBRARIES

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