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| Source: Wiley Researcher |
In a world where many things including the library has gone
digital, how should libraries promote an information service that cannot be
physically seen, held or even entered?
Visit and Register to this webinar to learn how to promote
library in the digital era. It is especially beneficial to those keen to
develop a marketing plan and learn key strategies to connect and build up
long-term relationships with their library users
This webinar will provide practical advice and experience from the perspective of an academic health sciences library that exists in the digital realm. The library’s marketing strategy is simple; to go out within our community and elevate each library user’s success.
Elizabeth R.
Lorbeer, Chair & Associate Professor, Department of the Medical Library and
Library Director, Western Michigan University Homer Stryker M.D. School of
Medicine will share how you can capitalize on this approach to effectively
promote your digital library to your community.
Key Highlights:
- Develop
a plan to promote libraries services and its all-digital collection
- Learn
ways to cultivate library champions and promote their services through
attraction
- Gain
practical marketing tips and suggestions on how to do so effectively
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