Skip to main content

Library In Digital Era

 

Source: Wiley Researcher

In a world where many things including the library has gone digital, how should libraries promote an information service that cannot be physically seen, held or even entered?

Visit and Register to this webinar to learn how to promote library in the digital era. It is especially beneficial to those keen to develop a marketing plan and learn key strategies to connect and build up long-term relationships with their library users

This webinar will provide practical advice and experience from the perspective of an academic health sciences library that exists in the digital realm.  The library’s marketing strategy is simple; to go out within our community and elevate each library user’s success.

 Elizabeth R. Lorbeer, Chair & Associate Professor, Department of the Medical Library and Library Director, Western Michigan University Homer Stryker M.D. School of Medicine will share how you can capitalize on this approach to effectively promote your digital library to your community.

Key Highlights:

  • Develop a plan to promote libraries services and its all-digital collection
  • Learn ways to cultivate library champions and promote their services through attraction
  • Gain practical marketing tips and suggestions on how to do so effectively

REGISTER NOW


Labels:
Location: Beirut, Lebanon

Comments

Post a Comment

Popular posts from this blog

Digital Marketing Analytics

Source:A-Triad Register to this course who gives the ability to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools. And Knowledge of how to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach. Registration  Watch this Trailer who is talking about Digital Marketing Analytics
5 comments
Read more

The Role Of Marketing the Library in a Digital World

Marketing is a term that does not often come to mind when thinking of library operations, but in a rapidly expanding digital environment, marketing has become an increasingly important tool to promote libraries and their services to users. Nowadays, users are visiting physical library less especially with COVID 19. So librarians must start by asking why marketing is important for their library? 1- This video gives some basics of Marketing and especially the role of Social Media in Library with Kayla Martin-Gant, MLC's Continuing Education Coordinator. 2-In this paper, the author examines the importance of digital marketing in libraries across the United States. As patrons become more technologically , libraries are tasked with expanding their presence to digital landscapes. One way to do so is to implement simple and effective digital campaigns. This step can ensure libraries remain relevant and indispensable to the patrons they serve. This paper explores different contemporary vie...
2 comments
Read more

Promote Your Library Online

  Source: Sunny We all know that's the primary purpose of every library is to provide resources and information services in a variety of ways to meet the needs of individuals and groups for education, information and personal development. That's why it's so important to promote library services in different ways especially by online platforms to be accessible for everyone. The French National Library (BNF) offer digital libraries websites about their libraries and the services they provide:   1- The Digital Library –Gallica Gallica is the digital library of the French National Library and its partners. The Gallica library, which has open access since 1997, has more than four million documents distributed among e-books, newspapers, magazines, photos, recordings, audio recordings, maps, manuscripts and videos. 2- The Children's Digital Library-BNF The Digital Library for Children by the French National Library it’s for children and young pe...
4 comments
Read more