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Social Media And Digital Marketing Fundamentals

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Are you interesting to know more about social media and digital marketing fundamentals?

Coursera is an online eLearning platform offering thousands of courses including specializations and degrees. 

It works with top Universities and businesses to facilitate its online accredited courses. Its purchased courses are either on a monthly or annual subscription or a one-off payment. It also offers free access to most of its courses.

That's why I choose the course of: “Social Media and Digital Marketing Fundamentals” to acquire the principles of digital marketing and diving deeper into the disciplines of social media marketing and content marketing.

And after that to use this tools and principles of digital marketing to promote Libraries and include Social Media platforms in Libraries.


This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization.


OBJECTIVES:

-How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses.

-How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions.

-How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy.



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Location: Beirut, Lebanon

Comments

  1. Nikky chalOctober 19, 2021 at 8:22 PM

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  2. xeeDecember 22, 2025 at 12:28 AM

    Great insights shared here. Digital media marketing is especially valuable for B2B companies looking to reach decision-makers more precisely and cost-effectively. A strong focus on data, targeted platforms like LinkedIn, and consistent content can really help UK businesses build trust and generate quality leads. Simple, practical strategies like these make a big difference in long-term growth.

    ReplyDelete
  3. AFRICAN PLURAL ARTDecember 30, 2025 at 6:31 AM

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